Marketing & Analytics Projects

This is where my journey in marketing and analytics comes to life. Explore my hands-on projects that highlight how I analyze data, uncover insights, and create strategies that drive growth and engagement. Each project reflects my commitment to turning data into meaningful stories and actionable results.

Project 1 - AI Powered Workflow and Big Data

Programmed and developed a custom Large Language Model (LLM) named VENNA AI using BigQuery, designed to analyze complex datasets, extract actionable insights, and generate context-aware responses for advanced data-driven applications for accurate storytelling in business applications.

• This project analyzes Amazon’s retail data to uncover key consumer insights, including shopping priorities, engagement patterns, and purchasing trends. The findings highlight how modern shoppers value home improvement, smart technology, and personal well-being, offering a roadmap for brands and retailers to better align with evolving consumer expectations in today’s digital marketplace."

Example on the right;

Project 2: Python Analysis Project

• Perform insightful data analysis of Bay Wheels’ bike rental patterns using Python.

• Uncover actionable, stakeholder-ready insights supported by credible research and compelling visualizations generated.

Analysis;

• The correlation heat-map reveals that temperature has the strongest positive impact on bike rentals, while humidity, rainfall, and snowfall reduce activity. Wind also shows a weaker negative effect, whereas visibility and UV index have minimal influence. Overall, favorable warm and dry conditions drive higher rental usage.

Example on left;

Project 3: Digital Marketing Project - Micro Plastic Pollution Campaign

Design Microplastic Pollution Awareness Campaign – This project addressed the environmental impact of synthetic textiles, which account for 35% of total microplastic waste. The campaign focused on raising awareness, educating communities, and promoting sustainable choices to inspire action toward reducing plastic pollution and creating a cleaner future. On the right, are the digital channel strategies applied in this campaign, including social media storytelling, targeted email outreach, infographic design, and community engagement tactics.

Project 4: Influencing Others - Design Sales Marketing Strategy

• Developed and executed a TikTok marketing campaign for By Maü, a Caribbean plant-based drink; driving brand awareness, engagement, and first-time buyer conversions through influencer collaborations, user-generated content challenges, and cross-platform storytelling strategies..

Project 5: Product Development

• Momentum App: Develop a gamified health and habit-tracking application designed for young adults (25–35) to combat chronic diseases like obesity, pre-diabetes, and high blood pressure by integrating psychology-based features such as in-app betting, peer verification, and community challenges.

• Impact & Strategy: Validated through user research and aligned with UN Sustainable Development Goal 3.4, the app emphasizes personalization, sustainability, and market fit, with a premium pricing model and a go-to-market strategy leveraging micro-influencers, viral health trends, and user-generated content.

Project 6: Data Visualization - CAMPAIGN ANALYSIS REPORT TO MAXIMIZE SUPPLY SALES IN THE US MARKET

Develop data-driven analysis on Tableau, using visuals, charts, and dashboards to showcase the impact of marketing campaigns on US supply sales. By examining sales data, it highlights top and low performers, customer segmentation, and the effectiveness of targeted advertising. Covering key areas such as sales performance, marketing trends, KPIs, customer profitability, and forecasting, the analysis provides actionable insights. Ultimately, it demonstrates how strategic marketing decisions can drive returns and justify investment in the US market.

Project 7: Business Intelligence

Analyzing Reddit Discussions on U.S. Visas from a Marketing Perspective; Using PowerBI
Examined user-generated content and uncovered trends, concerns, and key topics related to different visa types. Created dashboards visualizing discussions by visa category, user sentiment, and engagement patterns. Extracted SEO-relevant insights to inform content strategy and enhance audience engagement.